Downtown Long Beach, California
(800) 947-0019

Zype- A SaaS Redesign Success Story (Rush Project)

Who is Zype?

The Zype cloud service provides publishing, monetization, streaming, audience management, and analytics software that is integrated into hundreds of web, mobile, and OTT apps and engaged by millions of viewers every month.

The Problem

Zype was on the eve of launching a new brand awareness and marketing campaign. They understood their site was dated by 2-3 years. The goal was to bring the design and user experience of the homepage to a higher level by making it easier to navigate and source the information a prospect was seeking.

  1. Redesign the entire homepage
  2. Implement a new navigation system that gave better control to the user to find what they were seeking.

Our web design and development process can be broken down in several key segments. After our initial discovery session that outlined the entire project and responsibilities, we made several important discoveries that shaped the design and ux.

  1. The navigation of the Zype site would need to be revisited in both what was shown to the user and how it was shown
  2. Specially the navigation was redesigned with mega menus and icons to guide the user visually.
  3. was the primary source of inspiration for the design’s new.
  4. Custom icons were designed to give the design a sharp, clean interface.

The project was a rush project that took 2 weeks from concept to launch, just in time for the launch of their marketing campaign.

New Zype Brand Design